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Siebert Financial Corp., through its subsidiaries, engages in the retail discount brokerage and investment advisory businesses. The company provides online and traditional brokerage, and related services to retail investors through a broker on the telephone, a wireless device, or through the Internet; various value added services, such as access to account information; independent retail execution services; and retail customer services. It also offers self-directed retirement accounts; and custodial services, as well as lends customers a portion of the market value of marginable securities held in the customer's account. In addition, the company provides data technology platform that offers services, such as email and messaging, market data systems and third party trading systems, business productivity tools, and customer relationship management systems. Further, it offers a Robo-Advisor that provides clients with an automated wealth management solution; and various insurance products, such as fixed annuities and property and casualty insurance. Siebert Financial Corp. maintains 18 retail discount brokerage offices. The company was founded in 1886 and is headquartered in New York, New York.